As part of its strategy to approach the Brazilian public, MAC Cosmetics, a leading brand in professional makeup, launches a national profile on the Instagram: @maccosmeticsbrasil.Mac has a huge amount of fans in Brazil and now with the new page in the social network, customers will have another portal of information and connection with what is happening in the universe of the main cultural and artistic references of the country. Gathering material on trends, tutorials, new collections and backstage of fashion weeks, the new channel provides exclusive content and local relevance to Brazilian followers.
The launch of Mac’s Brazilian profile on Instagram is part of a global brand alignment to get even closer to customers and fans. Social networking has a lot of popularity among Brazilians, who are among the most connected in the world and currently represent 18% of Mac’s global profile followers on Instagram. Because of this digital behavior, Brazil was the first country elected to have a local page on Instagram and thus become increasingly accessible to consumers distributed in a country of continental proportions.
Exalting the individuality in all of us, the Brazilian profile of MAC on Instagram will highlight the diversity of the country with its best sellers products in Brazil. Following the official mantra “All Races, All Sexes and All Ages” (artists, all races, all sexes), artists will be encouraged to test the products in various skin tones to value all the ethnicities present in the country, democratizing access to the beloved and iconic products.
About Mac Cosmetics
MAC (Make-up Art Cosmetics) is the preferred makeup brand for brush artists. Here at Hollowaywishlist you can get more MAC makeup products. One of the most influential names in the world, MAC was created in 1984. It is currently part of the Estée Lauder Group and is sold in 75 countries. In Brazil, MAC arrived in November 2002 and today has 53 stores in São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba, Campinas, Porto Alegre, Brasilia, Recife, Salvador, Vitória, Florianópolis, Goiânia, Belém, Campo Grande and Sorocaba.